Who We Are

BADGER TRUCK CENTER is a second generation family-owned and operated company with more than 50 years of experience in the consumer and commercial vehicle business. Badger Truck Center has the vehicle for both your personal and business use. Whether it is a fleet of work trucks or a single Escape for your family, Badger Truck Center can provide you with the vehicle that best meets your needs. Badger Truck Center offers America’s #1 cab-over that is both fuel efficient and easy to maneuver.

Conveniently located in Menomonee Valley, just south of I94 and west of Potawatomi Bingo Casino and the Harley Museum, Badger Truck Center assists with designing the vehicle that meets your family’s safety requirements and specifications.

Badger Truck Center’s Pre-Owned Vehicle Center has expanded to a new dedicated facility conveniently located on Hwy 100 just south of I94. Offering a wide variety of vehicles ranging from SUVs to commercial work trucks such as dumps, service bodies, box vans, and plows. Each vehicle is inspected and serviced prior to sale. 

Badger Truck Center can assist with upfitting. From dump bodies, to service bodies, to flatbeds, to snowplows, to landscape bodies, to van bodies to any highly complex specialty bodies,  Badger Truck Center can help provide you with a complete solution, all under one roof at a price savings.

Our Philosophy

Badger’s philosophy of teamwork, integrity, and open communication with customers ensures high quality equipment at the best value. Headquartered in Milwaukee, Wisconsin, Badger services customers throughout Wisconsin, Illinois and across the nation.

Headquarters

2326 W St Paul Avenue
Milwaukee WI, 53233

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The following activities and amenities are available to employees to support their health and wellness:

  • Nutritional advice
  • Filtered water
  • Smoking cessation classes
  • Wellness competitions
  • Voluntary health testing (biometrics, health risks)
  • Access to natural ambient light
  • Nutritional advice is available in the company newsletter and bulletin boards.
  • Additional info and links, smoking cessation and weight management classes are available from the Health Care Provider.
  • Fresh Fruit is delivered to locations twice per month free for employees.
  • Maintain Don't Gain Challenge over the Holidays.
  • Technicians have access to lockers on-site.

Badger Truck Center offers employees who are parents the following amenities and programs to help make their lives a little easier:

  • Private space for nursing mothers
  • Openness for children to be at the workplace occasionally

The following programs and areas are available for employees to meet and eat their meals:

  • Lunch Room
  • Cappuccino / Coffee / Tea machine (employee paid)
  • Soda, water, juice, snack machine (employee paid)

The workspace at Badger Truck Center offers the following amenities for employees;

  • Open work concept/cubes/private offices
  • Private restrooms
  • Ability to decorate personal work space

The location(s) of Badger Truck Center offices provide a fun environment for employees:

  • Downtown location(s)
  • Suburban location(s)
  • Rural location(s)
  • Restaurants, cafés in walking distance
  • Nearby shopping
  • Nearby yoga or athletic/fitness clubs
  • Variety of establishments nearby to socialize
  • Nearby walking or biking trails
  • Historic office location
  • Convenient public transportation
  • Publicly offered day care facilities
  • Publicly offered pet day care facilities
  • Farmers market
  • Financial institutions

At Badger Truck Center manufacturing and distribution locations, employees have access to:

  • Places to sit and rest
  • Comfortable break rooms
  • Air movement – fans and ventilation
  • Access to natural/ambient light

Badger Truck Center offers the following employee community building activities:

  • Evening night socials
  • Volunteer events
  • Sponsored Charity Walks 
    • If 10 or more employees participate in a charity function, entry fees are paid for by the company.
    • This is promoted to employees to build teams. 
  • Birthday recognition
  • Work anniversary recognition
  • Shared special events/sports tickets
  • Holiday activities include: "Secret Santa", potluck luncheon

The following eco-conscious options are available to employees at Badger Truck Center:

  • Bike parking
  • Access to public transportation

Employees have the option to participate in the following:

  • Personal music choices (headphones, radio, digital) 
  • Discounts on company products
  • Company coordinated discount program with partner companies
  • Free parking
  • In the Offices is business casual dress code.
  • Uniforms are provided and cleaned -- for technician, service and parts personnel.
  • Ford DPlan and Chrysler plan for vehicles and parts purchases and reduced labor rates for employees
  • Discounts for employees include AT&T and YMCA Corporate Program at all locations
  • As part of the Shop Safety Program - 60 days without an accident -- employees receive "subs for lunch"
  • Friday Green Jean Days are available to people who contribute to a charity (picked quarterly from employee recommendations). Employees contribute $10 per quarter to wear jeans on the Fridays in that quarter. The employee's contribution is donated to a charity and Badger Truck Center matches the amount collected. Our charity list varies on a quarterly basis. 

Extreme Perks

At Badger Truck Center, employees are eligible for health and welfare insurance benefits the first of the month after 30 days of employment.

Badger Truck Center offers part-time or flex-time employees full time health care benefits for employees that work more than 30 hours per week.

Badger Truck Center has more than one health insurance option available to employees who are eligible to receive benefits. 

In addition to health insurance the following benefits are available to full-time employees at Badger Truck Center:

  • Dental insurance
  • Vision insurance
  • Short-term disability
  • Long-term disability
  • Flexible Spending Account
  • Health Insurance Spending Account
  • Life insurance
  • Life insurance for employee's family
  • Employee Assistance Program
  • Voluntary critical illness and accident plans

Badger Truck Center offers a match on a 401(k) plan prior to 1 year of employment.

  • Non-union employees are eligible to contribute to the 401(k) plan after 6 month of employment. Badger Truck Center will match up to the first 3% deferred.
  • Union employees are eligible for a company sponsored pension plan and are eligible after 60 days of employment

Badger Truck Center offers paid time-off (including vacation days, sick days, personal days, holidays) for new employees.

  • Sick days encompasses time off for ill dependents

The following creative time-off opportunities are available:

  • Flexible work hours
  • Unpaid time-off to volunteer

The following incentives and programs are available to employees:

  • Clothing allowance
    • Uniforms for technicians
    • Dress shirt program for employees that work directly with customers
  • Subsidized fitness club membership
  • Availability of fitness or weight-loss coaching programs
  • Subsidized fitness or weight-loss coaching programs
  • Company product discounts for employees
  • Discounts for other services and products for employees
  • Personal loans to employees
  • Flu shots
  • Fresh Fruit is delivered to locations twice per month, free for employees.
  • Uniforms are provided and cleaned -- for technician, service and parts personnel.
  • Ford DPlan and Chrysler Plan for vehicles and parts purchases and reduced labor rates for employees
  • Discounts for employees include AT&T and YMCA Corporate Program at all locations
  • As part of the Shop Safety Program - 60 days without an accident -- employees receive "subs for lunch"
  • Friday Green Jean Days are available to people who contribute to a charity (picked quarterly from employee recommendations). Employees contribute $10 per quarter to wear jeans on the Fridays in that quarter. The employee's contribution is donated to a charity and Badger Truck Center matches the amount collected. Our charity list varies on a quarterly basis. 

Corporate Responsibility

Badger Truck Center is committed to the following:

  • Care and development of employees
  • Fiscal responsibility
  • Values, ethics, and integrity
  • Inclusion and diversity

Badger Truck Center’s commitment applies to all business operations and locations.

Badger Truck Center has a clearly defined human rights policy regarding the protection of: 

  • Minority groups
  • Women's rights
  • Workers' rights
  • Child labor

Badger Truck Center’s services have a direct positive contribution to your company's commitment to socially responsible efforts in the following ways:

  • Our products and services help rebuild our local community
  • Badger Truck Center loans vehicles to help the community's needs

Badger Truck Center has a full-time position dedicated to monitoring our mission, values, or ethics statement and the execution of its commitment. 

Badger Truck Center provides at least a living wage for all of their employees.

The following documents are available to all employees:

  • Employee book of safety policies and procedures
  • Inclusion or discrimination policy
  • Harassment policy

Badger Truck Center has a published process for employees to ask questions, give feedback or complain without negative consequences.

Badger Truck Center has a published process or program for employees to offer suggestions or innovations.

Badger Truck Center encourages employees to volunteer outside of work hours and as an organization contributes to the following charitable organizations:

  • Wounded Warriors
  • Childrens' Hospital
  • American Cancer Society
  • Wisconsin Humane Society
  • Hunger Task Force
  • ALS (Hals Harley)
  • WADS Burn Camp
  • Toys for Tots
  • MACC Fund
  • Epilepsy Foundation
  • Vince Lombardi Cancer
  • Elm Brook Humane Society

Friday Green Jean Days are available to people who contribute to a charity (picked quarterly from employee recommendations). Employees contribute $10 per quarter to wear jeans on the Fridays in that quarter. The employee's contribution is donated to a charity and Badger Truck Center matches the amount collected. Our charity list varies on a quarterly basis. 

Employees or an Employee Committee determine all or part of the company's time, talent, and financial contributions.

Badger Truck Center has a written customer guarantee, customer warranty or protection policy. 

Badger Truck Center monitors customer satisfaction in the following ways:

  • We have a written methodology to survey customers
  • Current results are measured against previous results with the goal of improvement
  • Current results are shared with employees
  • Processes and operations are adjusted based on customer feedback
  • Customer testimonials are published from every sales or service visit

 

Flextime

Badger Truck Center offers the following non-traditional work arrangements for their employees: 

  • Seasonal work (summer, holiday)

The following scheduling options are available to hourly employees:

  • Choose the beginning and end hours (9am-5pm or 8am-4pm) on a case-by-case basis
  • Job share (two part time employees share one full time position) on a case-by-case basis
  • Decide which shift they work on a case-by-case basis
  • Choose when they take breaks
  • Choose when they take meal breaks
  • Work a guaranteed minimum number of hours per week

On average, hourly employees know their regular work schedule 4+ weeks in advance.

The following scheduling options are available to salaried employees:

  • Choose the beginning and end hours (9am-5pm or 8am-4pm) on a case-by-case basis
  • Work from home regularly on a case-by-case basis
  • Work from home occasionally on a case-by-case basis
  • Resources are provided to remote employees
  • Work from an alternative location to accommodate a family need on a case-by-case basis
  • Some positions offer virtual or home work

The following technologies are offered to employees to facilitate flexibility in the workplace:

  • Remote access to organizational computer system
  • Company provided laptops/tablet computers

Badger Truck Center encourages employees to volunteer outside of work hours.

Badger Truck Center offers the following paid time-off (PTO) options for employees:

  • Use of sick time for ill dependents (non-union employees)
  • Take an extended career break for care giving or other family responsibilities
  • Bereavement time off for the passing of family
  • Time off during the workday to attend to important family or personal needs

Green DNA

Badger Truck has many activities and resources dedicated to achieving their commitment to the planet.

  • These responsibilities are part of a persons job description
  • Many Badger Truck vehicles have component geared toward energy savings
  • They are committed to having their mission, vision and values recognized at all levels throughout the organization
  • 50-75% of company facilities are located within ½ mile of available public transportation

 Recycling is part of Badger Truck’s environmental policy statement and it is part of how each department operates:

  • Recycling programs are active in their office facilities
    • Paper
    • Cans
  • Recycling is part of Badger Truck’s production facilities
    • Cardboard – boxes are re-used/recycled for example
    • Oil
    • Metal
    • Aluminum
  • Additionally throughout Badger Truck locations, everything recyclable is recycled from old or broken parts, to lubricants and paper.

Badger Truck utilizes environmentally friendly cleaning products.

Badger Truck Center has not been sited for any health/safety or environmental fines or violations in the last 3 years.

 

 

 

 

Inclusion

Badger Truck Center’s mission statement includes a commitment to the following:

  • Care and development of employees
  • Inclusion and diversity

Badger Truck Center‘s mission applies to all business operations and locations.

Commitments and achievements of non-discrimination and inclusion goals are measured and reported in the following ways:

  • Quantifiable goals are documented
  • Activities that achieve goals are documented
  • Year-over-year results are measured
  • Board of Directors or another governing body reviews goals and results

Badger Truck Center has a clearly defined human rights policy regarding the protection of

  • Minority Groups
  • Women's rights
  • Workers' rights
  • Child labor

Badger Truck Center implements their inclusion and diversity commitment in the following ways:

  • Equal opportunity employment policy
  • Specific, targeted recruitment plans
  • Prominently displayed inclusive non-discrimination policy in recruitment materials
  • Written guidelines documenting supportive policies and practices
  • Philanthropic support of groups/charities relating to diverse groups (women, military, those with disabilities)

The commitments above apply to the following employee groups:

  • Women
  • Minorities
  • Those over 40
  • LGBTQ community
  • Military
  • Those with disabilities
  • All gender identities
  • Parents

Badger Truck Center offers the following benefits to single, different sex spouses, and family + dependents:

  • Health Insurance
  • Dental Insurance
  • COBRA
  • Vision Insurance
  • Employee Paid Supplemental Life Insurance
  • Employer Paid Supplemental Life Insurance (single only)
  • Employee Assistance Program (EAP)

Badger Truck Center welcomes non-traditional appearances (tattoos, piercings, etc.)

Career Development

Badger Truck Center’s budget and financial statements include a line item for employee training and development.

Badger Truck Center’s training and development program is aligned with company goals and applies to all employees.

At Badger Truck Center, managers’ performance is appraised based on their ability to develop their employees.

In service, efficiency is measured monthly.

Each year, Badger Truck Center plans for training hours for each employee.

  • The number of training hours is dependent on department, requests, and years of service.
  • On average training offered by department is:
    • Service department: 20+ hours
    • Sales: 6-10 hours
    • Office: 0-5 hours

The following training and development programs and amenities are offered to various employee groups:

  • On-line Learning Management System (LMS)
  • Participation in professional or trade organizations that is paid in full by the company
    • Management participate in Wisconsin Truck Dealers Association
    • Association/Group Participation Fleet Council Group
  • Employees able to use work hours to participate in professional organization or trade association meetings, committees and events
  • One-to-one coaching, performance evaluations and/or 360 evaluations.
  • The opportunity to cross train in skills others than those in their current job responsibilities
  • Training to enhance promotability
  • Training to enhance current job skills

Badger Truck Center employees have the chance to participate in the following training and development programs:

  • Communication skills
  • Problem solving training
  • Customer service
  • Harassment
  • Entry-level employee job skills
  • How to orient a new employee
  • Sales/business development
  • Negotiation skills
  • Employee performance coaching
  • Technical skills training
  • Quality Methodologies (ISO 9001 2008)
  • Safety CommitteeTraining and Certification

Badger Truck Center

Number of Employees
101-350
 Locations: 4
Location Types
Urban (Downtown/high rise)
Retail (mall/street level)
Business Founded
1965
Industry
Automotive
Products

Automotive Repair

Automation Services

Automobile Leasing